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Stay Dirty, Fierce and Valor SKUs will be sold by millennial-focused beauty outpost.
April 10, 2018
By: Christine Esposito
Editor-in-Chief
Level Brands Inc. has signed a contract with Riley Rose to bring four Beauty & Pin-Ups (BPU) products into 13 stores. Under the contract, which covers the 13 retail Riley Rose locations and its online store, Riley Rose will sell four BPU products—Stay Dirty 1.5 oz., Stay Dirty 6 oz., Fierce, and Valor. “The new partnership underlines BPU’s quest to impact the $88 billion hair-care market,” said Mark Elliott, COO of BPU and Level Brands. “The partnership is the latest in BP...
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